Escrito por
Laura Ries Al Ries
Narrado por
David Drummond
Idioma:
Inglés
Duración:
8h 08m 07s
(1 calificaciones)
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Idioma: Inglés
Duración: 8h 08m 07s
Publicado por HarperCollins
22 Immutable Laws of Marketing, The
Jack Trout Al Ries
Hard Thing About Hard Things, The
Ben Horowitz
War! What Is It Good For?
Ian Morris
Goal, The
Jeff Cox Eliyahu M. Goldratt
It's Not Luck
Eliyahu M. Goldratt
At Zero
Joe Vitale
Conversational Intelligence
Judith E. Glaser
Creative Conspiracy
Leigh Thompson
Death of Money, The
James Rickards
Socialized!
Mark Fidelman