Blue Ocean Strategy

Esta es la portada del audiolibro Blue Ocean Strategy

Escrito por

Renée Mauborgne W. Chan Kim

Narrado por

Grover Gardner




6h 29m 02s

(6 calificaciones)

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: · Reconstruct market boundaries · Focus on the big picture · Reach beyond existing demand · Get the strategic sequence right · Overcome organizational hurdles · Build execution into strategy

Idioma: Inglés

Duración: 6h 29m 02s

Publicado por Gildan Audio