eCommerce Marketing

Written to help time-poor eCommerce marketers and business owners, this book will become your marketing handbook ready to help you solve each future marketing challenge.As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel.But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business.This is the only eCommerce traffic book you need. Including:10 specific eCommerce marketing methods explainedComplete guide to the Customer MasterPlan Model - your new decision making tool7 Marketing Maxims - ways you can quickly improve the performance of any marketing you're doingHow to improve BOTH customer acquisition AND customer retentionFollow the advice in this book to create the marketing activity that will supercharge your sales growth."As someone who built and runs an 8-figure (and growing) eCommerce business, I'm often asked for advice about how to do what we've done. Happily, I can now hand them Chloë's book instead of trying -- unsuccessfully, usually -- to lay out the framework and the requirements for eCommerce success. Comprehensive and practical, eCommerce Marketing is a book you should read over and over and, more importantly, put its lessons into action."Steven Sashen, CEO and co-founder, XeroShoes.comChloë is the author of multiple best selling books and the host of the popular eCommerce MasterPlan Podcast. Through her books, podcasts, training videos and keynote speaker appearances Chloë has helped 1,000s of eCommerce businesses all over the world solve their marketing problems.