Experience Economy, The

Esta es la portada del audiolibro Experience Economy, The

Escrito por

James H. Gilmore B. Joseph Pine II

Narrado por

Eric Conger




3h 07m 37s

(2 calificaciones)

Sophisticated technology and advanced communications have blurred the line between entertainment and reality, causing consumers to raise their expectations. Farsighted businesses recognize this shift and understand that what consumers want now is a rich, memorable experience as well as hard goods and services.Mixing theatrical methodology with business acumen, the authors suggest that the best experiences are based on compelling and well-orchestrated themes. From Disney's careful scripting to Cabela's giant indoor mountain set, from the Hard Rock Cafe's props to Starbucks' inviting living rooms—indeed, the transformation to a new kind of economy is already occurring. Clairvoyant and original, The Experience Economy is a blueprint for the business world of tomorrow and a must-have for anyone who wants to compete in the new millennium.

Idioma: Inglés

Duración: 3h 07m 37s

Publicado por HighBridge Audio