Good Luck

Esteemed business school professors and renowned marketing consultants Alex Rovira and Fernando TrIas De Bes have advised such multinational corporations as Bayer, Mercedes-Benz, Microsoft, Pepsi, and Sony. Written to counter the belief in blind chance, this international best-seller is a simple yet profound fable that teaches us to stop waiting for good luck but to start cultivating the conditions that make success possible. As childhood friends enjoy a chance meeting after 50 years, one of them tells the old story that led to his success. The enchanting parable that follows combines a dash of fairy-tale lore with a poof of Merlin’s wizardry as knights search for the elusive four-leaf clover that generates limitless luck. With this delightful tale reminiscent of Antoine de Saint-ExupEry’s The Little Prince, listeners can reap the results of Rovira and De Bes’ four-year study of successful people and discover the five characteristics and 10 rules of good luck.