Good to Great

There are a lot of good companies, schools, and nonprofits — but there are few truly great ones. Why? Because it’s so easy to be adequate that there’s not enough incentive to be great. In “Good to Great,” Jim Collins makes a compelling case that being great does not require any more effort than being good. There are certain principles of greatness, and in this Snapshot, you’ll learn how to apply these principles to your own life.