Unleashing the Idea Virus

Esta es la portada del audiolibro Unleashing the Idea Virus

Escrito por

Seth Godin

Narrado por

Seth Godin




2h 07m 23s

(2 calificaciones)

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

Idioma: Inglés

Duración: 2h 07m 23s

Publicado por Simon & Schuster

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